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SXSW 2021

A New Theatrical World: Virtual Cinema

On April 9th, 2020 Juno Films was slated to release Radium Girls starring Joey King in 25+ theaters cross the US. April 6th all "non-essential" businesses in NYC were closed. This panel will explore how distributors such as Juno Films and IFC found work arounds to bring cinema to audiences outside of the brick+ mortar theaters. From the rebirth of drive-ins to the emergence of virtual cinema, art house theatrical releasing will probably never go back to a strictly physical experience. Panelists Arianna Bocco, EVP of Acquisitions and Productions of IFC Films, Jan Klingelhofer of PF Resources and programmer of Smith Rafael Film Center, and Connie White of Balcony Releasing and founder of @HomeArts will talk about an industry challenge that has reshaped the indie theatrical world.

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  1. How did distributors and theatrical programmers (and festivals) react to a crisis which effectively closed down the first window of a film's release?
  2. How will virtual cinema be incorporated going forward into any film's theatrical plans, in addition to or instead of a "popcorn + butter" release?
  3. In addition to traditional marketing for a theatrical release, how does virtual cinema empower distributors and producers to expand their audience?



Elizabeth Sheldon, CEO, Juno Films

Meta Information:

  • Tags: Film & TV Industry
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Level: Intermediate
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