Community Building in Cannabis During COVID-19

Description:

In-person connections are the lifeblood of the legal cannabis industry. Stringent regulations created an environment where retailers and brands largely relied on in-person interactions to drive sales and educate consumers. Businesses have also mainly depended on face-to-face meetings to both vet candidates and train new hires on the complexities of the plant. COVID-19 left cannabis companies scrambling for digital avenues to connect with consumers and keep up with rising employment demands prompted by the industry’s essential status. Executives from leading cannabis consumer, retail and recruitment companies will discuss how they were able to galvanize the cannabis and consumer communities through digital platforms to facilitate brand discovery, education and employment opportunities.