Technology to Raise Brand Awareness During COVID

Description:

Effective brand discovery strategies are key for brands and retailers to thrive. With thousands of products saturating the cannabis market and dispensaries restricted to a limited capacity due to COVID-19, physical stores are no longer a powerful avenue for brand discovery. This begs the question: how can cannabis operators raise brand awareness? From personalized curation to powerful machine learning, founders of leading cannabis companies will discuss the future of brand discovery. They will share insights into changing consumer shopping trends and how brands and retailers can adapt to these shifts by harnessing the power of SMS, AI and ML. Learn how data and technology can help consumers parse their options, compare products and suggest just-right brands based on their unique persona.