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SXSW 2021

Art, Entertainment and Social Justice Awareness

Weed + Grub examines how artists are essential in shifting cannabis culture from the fringe to mainstream. This panel is a deep dive into art and effective messaging surrounding cannabis legalization. What role do music, film and theater play in legalization? How can we discuss the damage that the War on Drugs has wreaked on communities of color, while inviting people to enjoy the positive aspects of the plant? Does legal weed need to lighten up?
Weed + Grub is one of the top cannabis, comedy and culture podcasts in the country. In this session, we'll discuss how humor, creativity and authenticity are crucial for effective messaging. “Weed + Grub are true experts in comedy and marijuana” - Vulture

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Takeaways

  1. How can we discuss the damage that the War on Drugs has done, while inviting people to enjoy the positive aspects of cannabis?
  2. Why artists have more power than they may realize in the cannabis industry and media, and how they can leverage it.
  3. How can commerce and culture embrace each other to work towards reaching the widest possible audience?

Speakers

Organizer

Mary Jane Gibson, Producer and co-host, Weed+Grub

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