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SXSW 2021

What Is The Future of Creative Sustainability?

Can someone individually predict the future of creativity and how we can continue to push towards innovation? We don’t think so. We do, however, believe in the power of collective, diverse thought. With this principle in mind, we combined the disruptive roots and skill-sets of iconic ad agency TBWA\Chiat\Day LA with the groundbreaking membership community of NeueHouse to create a think tank where big questions around the future can be asked, discussed, and even potentially answered. The findings of our think tank are being turned into a white paper report detailing how we think creative industries will need to adapt to maintain their creative energy and push the creativity world into the future.

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  1. Creative organizations must reestablish the way they do business with a human to human mentality rather than B2B or B2C.
  2. Creative organizations are unknowingly utilizing platforms and structures that are traps which, if no action is taken, will lead to their demise.
  3. We have placed productivity on a pedestal, which has reprioritized creativity and originality. We are democratize creativity and allow it to flourish.



Arya Davachi, Culture Curator, TBWA/Chiat/Day LA

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