SXSW 2021

Music’s Role in Normalizing Cannabis Culture

Description:

The music industry has been one of the most vocal champions of the cannabis industry. Decades before the legalization movement gained traction, Rolling Stone Magazine was one of the few mainstream publications covering the benefits of the plant and declared war on the War on Drugs during the Reagan years. Executives from Rolling Stone and Curaleaf, the largest multi-state cannabis operator in the U.S, will discuss how the formidable bond forged between music and cannabis reverberates through social, political and consumer cultures, and what shape that connection will take in the future.


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Takeaways

  1. Understand the historic and cultural significance of cannabis in music culture.
  2. Examine how music partnerships in the past pioneered the mainstream cultural acceptance of cannabis.
  3. Learn what the future of music and cannabis retail will look like and how businesses like Curaleaf and Rolling Stone are normalizing cannabis use.

Speakers

  • Gus Wenner, President & Chief Operating Officer, Wenner Media
  • Jason White, Chief Marketing Officer, Curaleaf

Organizer

Phoebe Wilson, Account Director, Mattio Communications


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