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SXSW 2021

For Artists and Fans: Virtual is the New Normal

Over the last year, Music and XR have undergone seismic shifts as the chaos of 2020 catalyzed the adoption of new and nascent technology. Music and live events responded to the pressure to push beyond the boundaries of place, embracing virtual platforms that offer artists new ways to connect with their fans and share the experience of music. The maturing of Volumetric capture, 3D assets, spatial audio, tracking, and virtual venues gives artists like Travis Scott, John Legend, BTS, and Katy Perry an arsenal of creative tools to tell their stories—we’ll talk about what’s next for virtual platforms!

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Related Media


  1. Post pandemic what is the future for virtual music?
  2. How can musicians tap into new and creative ways of connecting with fans through emerging technologies like AR and VR?
  3. What are the challenges to virtual music and artist connections and how to overcome them.


  • Amy LaMeyer, Managing Partner, WXR Fund
  • Ben Max Rubinstein, Head of Camera & Augmented Reality Engineering, Instagram
  • Tony Parisi, Global Head of AR/VR Ad Innovation, Unity Technologies
  • Rebecca Barkin, Vice President Brand & Platform Design, Magic Leap


Amy LaMeyer, Managing Partner, WXR Fund

Meta Information:

  • Tags: XR, Future of Music
  • Event: SXSW
  • Format: Panel
  • Track: Transforming the Entertainment Landscape
  • Level: Beginner
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