Averno: How a TikTok Became a Transmedia Universe
In the fall of 2019, theatre artist and writer Morgan Smith created Averno - an immersive, interactive universe of interlocking musicals, comics, novels, and virtual reality centered around a single town. When COVID-19 hit, the team expanded to include 60 other artists from 14 countries. They shared one goal: create a form of theatre-oriented media that is not only producible in the COVID era, but that thrives in it. Averno has exploded into an online phenomenon: over 200k followers, tens of thousands of participants in online events, millions of streams, and a thriving virtual community committed to reckless creation. In this presentation, meet the creators and hear how the changing entertainment landscape begs, more than ever, for transmedia design: art that is all about connectivity.
Share this idea
- In a digital world, how can we rethink what the "live" performing arts look like, namely the element of intimate human connection?
- With more access to online art forms, what can the marketing world learn from immersive theatre about creating memorable experiences?
- What is the role of "fandom" and community in the long-term success of a franchise, band, or brand? How can we look to this psychology to form models?
- Morgan Smith, Founder, Averno
Morgan Smith, Founder, Averno