☰ Sidebar
Voting period for this idea type has passed

SXSW 2021

Averno: How a TikTok Became a Transmedia Universe

In the fall of 2019, theatre artist and writer Morgan Smith created Averno - an immersive, interactive universe of interlocking musicals, comics, novels, and virtual reality centered around a single town. When COVID-19 hit, the team expanded to include 60 other artists from 14 countries. They shared one goal: create a form of theatre-oriented media that is not only producible in the COVID era, but that thrives in it. Averno has exploded into an online phenomenon: over 200k followers, tens of thousands of participants in online events, millions of streams, and a thriving virtual community committed to reckless creation. In this presentation, meet the creators and hear how the changing entertainment landscape begs, more than ever, for transmedia design: art that is all about connectivity.

Share this idea

Related Media

Takeaways

  1. In a digital world, how can we rethink what the "live" performing arts look like, namely the element of intimate human connection?
  2. With more access to online art forms, what can the marketing world learn from immersive theatre about creating memorable experiences?
  3. What is the role of "fandom" and community in the long-term success of a franchise, band, or brand? How can we look to this psychology to form models?

Speakers

  • Morgan Smith, Founder, Averno

Organizer

Morgan Smith, Founder, Averno

Meta Information:

Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.