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SXSW 2021

Changing the Narrative Around Racial Injustice

While systemic racism and inequity have persisted for generations, there’s new cultural momentum and urgency behind brands speaking out on race and prejudice. According to the Edelman Trust Barometer, 60% of Americans said they want brands to speak out against racially motivated attacks against Black Americans. With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in changing the narrative and sparking meaningful action around racial equity?

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  1. How brands can take a stand on systemic racism while staying in line with their brand identity.
  2. How to use advertising and branded experiences to change the narrative and create meaningful action around racial equity.
  3. How to speak out against racial injustice in a way that both creates change and inspires brand trust.



Emily Kostic, Director, PR, Social Media, Brand, The Ad Council

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