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SXSW 2021

Unravelling the Social Dilemma

Social media has a maturity problem. It isn’t.
Despite its age, we’re dealing with a child. Its growth has outstripped our ability to create the social norms we need to humanise it. So, it burns, unchecked, through our public and private lives. A place for the very worst of us.
It’s fuelled by a dominant public narrative which plays up the fear, fanning the flames. It’s shown as a world of individualism and fear, of fake news and conspiracy. This needs to change.
Social also brings out the very best of us. By connecting us as individuals, it fosters the value of humanity. Social connects, it inspires, it makes us laugh, it creates opportunity, it provides emotional support, it enables debate, and encourages mutual good.
We need to help social grow up. Join us to find out how.

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  1. Recognise the dominant narrative about social media. That it’s a place for the very worst of us: manipulative, intrusive, coercive, savage, criminal.
  2. See the contradiction between the public narrative and the private, personal reality. Where social is supportive, inspiring, generous, loving, fun.
  3. Understand the need to help social networks mature properly. To celebrate and build their power to connect us and help bring out our common humanity.



Jeremy Hollow, Founder + Md, Listen + Learn Research

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