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SXSW 2021

Spotify Artist & Label Workshop

The team at Spotify will present its Masterclass, where you'll get a look at how Spotify is evolving — from new formats and playlists to tools you can use to grow your audience and engage your fans. Whether you're an artist, manager, songwriter, or label, come learn about the strategies you can use to develop your fanbase.

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Related Media


  1. How to utilize all the features in Spotify's fan development platform, Spotify for Artists
  2. Industry best practices and case studies from successful artist and label teams
  3. A window into Spotify's vision for creator products and services


  • Jennifer Masset, Head of Independent Label Support, Spotify


Jennifer Masset, Head of Independent Label Support, Spotify

Meta Information:

  • Tags: Future of Music
  • Event: SXSW
  • Format: Presentation
  • Track: Transforming the Entertainment Landscape
  • Level: Intermediate
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