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SXSW 2021

Creativity for Survival

In March 2020, a sobbing cashier at Sherri Day Scott’s local grocery feared for her life. And her livelihood. The two, now mutually exclusive. This chance encounter set Sherri into action. COVID-19 disproportionately affects Black and LatinX communities. The single most preventative step is to wear a mask, but masking-up works in conflict with years of training to avoid racial profiling. Black men know better than to cover their faces. Sherri created “Big Facts, Small Acts,” a movement designed to inform and empower the most affected from their most trusted sources.
What followed was a series of small wins from the most unexpected places. Street artists, a doctor with a stand-up side-hustle, and some ad folks came together to deface a town and make a big statement without saying a word.

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  1. Allyship is not a side-hustle. Want to know how to fail? Make help a thing you do “when you have time.”
  2. If it doesn’t fit, that’s it. Your go-to’s aren't getting this job done. The people who make no sense. That don’t go together. That’s who you need.
  3. Fuck the finality (& formality). Evolve. Shift. Fail. Build from quick decisions, get to making things instead of talking about making things.



Hilary Harmon, Director Of Pr, Chemistry

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