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SXSW 2021

The Pulse on Trust and Global Health

2020 brought an unexpected onslaught of crises that have rattled nearly every industry, institution, and region around the world. Most notable of the turbulent events was the global COVID-19 pandemic, which fundamentally changed the way we live, work and interact. Coronavirus was further compounded by an “info-demic,” fueled by misinformation and polarization. Foremost expert on COVID-19 insights from the World Health Organization, Dr. David Nabarro, and leading expert on communications, policy, business, Edelman’s Kirsty Graham, will discuss their perspective on how COVID and social unrest have impacted trust. And with insights from the 2021 Edelman Trust Barometer, share how institutions can help rebuild authority, credibility and society itself.

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  1. Implications for organizations and individuals looking to rebuild trust amid ongoing polarization and misinformation
  2. How companies, brands and individuals can prepare and respond to societal unrest and massive uncertainty heading into the future
  3. How private and public partnerships play a critical role on the road to a ‘new normal’



Dan Susong, EVP & General Manager, Edelman

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