SXSW 2021
End Gun Suicide: Saving Lives in a Volatile Time
Description:
"End Gun Suicide: Saving Lives in a Volatile Time" will discuss the creation of the latest End Family Fire campaign to prevent gun suicide through safer gun storage. The group will discuss how they navigated a polarizing and challenging topic, and worked quickly to re-position this campaign in the landscape of the COVID-19 pandemic, by asking questions like whether to prioritize fear or empathy.
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Takeaways
- How to talk to gunowners about gun suicide, an issue that can be both taboo and polarizing, and compel them to take action to store their guns safely.
- How to reposition the campaign mid-development to account for the public's fear and anxiety, which led to a spike in gun sales, during the pandemic.
- How to get such an important but polarizing campaign to breakthrough in 2020, and get it in front of the right people to support and amplify it.
Speakers
- Rowena Patrick, SVP, Group Campaign Director, The Ad Council
- Kris Brown, President, Brady United Against Gun Violence
- Jenny Nicholson, Group Creative Director, McKinney
- Jason Wagenheim, President & Chief Revenue Officer, Bustle Digital Group
Organizer
Rowena Patrick, SVP, Group Campaign Director, The Ad Council
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