SXSW EDU 2021
Who Owns Viral Dance Moves? How AI Can Protect IP
At the University of Florida’s Center for Arts, Migration + Entrepreneurship, we are disrupting the pattern of appropriation by reimagining how creative output is valued. Gaming companies have profited from animations of viral dance moves while refusing to pay creators for their IP. Many creators don’t receive a fair share because the ethics of intellectual property are broken. Rather than redistribute wealth, could we pre-distribute wealth and democratize the way that value is created?
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- Can we own a dance move? Can we develop new technology to solve the problem of appropriation?
- What if we can get these assets that people create back under their own control, where creators can own their creations and manage them responsibly?
- What if there is an internet of dance, creating a shared economy via blockchain — a globally distributed ledger protecting dance movements as assets?
Oṣubi Craig, Director, Center for Arts, Migration and Entrepreneurship, University of Florida