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SXSW 2021

Immersive Retail: Connected Shopping in a New Era

With the pandemic accelerating changes in retail, the movement from brick-and-mortar to online is now inevitable. To survive post-pandemic, physical retail outlets will have to become an experiential destination. A big component of this transformation is being powered by real-time 3D graphics and XR: in-store displays are becoming more interactive, virtual and customizable; product catalogs are increasingly using 3D to replace costly physical photo-shoots; and marketers and online retailers are reaching consumers online with 3D/XR representations of products in ads, brand activations and online stores. What major initiatives is the industry pursuing to enable the widespread proliferation of AR/VR and 3D content for e-commerce and retail?

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Takeaways

  1. How is the user journey changing as 3D becomes a predominant media type for discovering, exploring and trying new products.
  2. Post-pandemic, how can we expect the retail landscape to change over the next 3-5 years as XR, 5G, IoT and other emerging technologies converge?
  3. What will brands and manufacturers need to do to prepare for this coming transformation?

Speakers

Organizer

Kevin O'Malley, President, TechTalk/Studio

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