SXSW 2021

Retrain Your Brain for the Upside Down

Description:

Even before the pandemic, the velocity of ambiguous projects, new technologies and push for innovation has left people and teams flailing and feeling they are failing. The result often falls short of corporate goals, leaving teams frustrated and opting for more predictable projects.

Why? Our brains, teams and organizational structures all have fail points working through the weightlessness of ambiguity whether on a new project or worrying about WFHF (working from home forever).

Ambiguity is something that people who lead creative teams have dealt with across their careers. It’s led to developing play-oriented ways to think, explore, and share ideas to rewire their own brains and teams. This session will identify why and what to do.


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Takeaways

  1. Understand your pattern-seeking, risk-averse brain and how to rewire it.
  2. Learn how to create a team playground with clear problem statements and check-your-embarrassment-at-the-door collaboration.
  3. Create an environment to balance open thinking while holding off the rush to closure that often limits project potential.

Speakers

  • Jay Suhr, Chief Creative Officer, T3

Organizer

Ruth Ajayi, Marketing Director, T3


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