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SXSW 2021

A New Space Age: The Virtual Collective Experience

Space has always been the area beyond what we have been capable of reaching, with advances recently, it's time to redefine what space means to us culturally and socially.

Our belief at PHI and Felix & Paul Studios is that the new ways in which art has intersected technology mirrors our progress into the stars. The experience of space has been, by necessity, technologically mediated, and with immersive technology, the boundary is no longer getting to space, but rather, how we can bring space back down to earth.

Though ∞INFINITY: Living Among the Stars, our project with the International Space Station and Times Studio will explore our capacity as a species to go beyond our limits, and reflect collectively on humanity’s place among the stars together.

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  1. How can art, technology, immersive storytelling and science collaborate to imagine and shape the future of space exploration?
  2. How can human experiences lived by very few be accessible to all, in order to collectively reflect on our human existence?
  3. How has the ISS contributed to imagining a future without borders in which humans could potentially become a collaborative multi-planetary species?


  • Myriam Achard, Chief, New Media Partnerships and PR, PHI
  • Felix Lajeunesse, Co-Founder, Co-Director, Felix & Paul Studios
  • Phoebe Greenberg, Founder and director, PHI


Myriam Achard, Chief, New Media Partnerships and PR, Centre Phi

Meta Information:

  • Tags: XR, Space
  • Event: SXSW
  • Format: Panel
  • Track: An Uncharted Future
  • Level: Intermediate
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