SXSW 2021
Death, Sobriety, and Heavy Metal
Description:
What do death doulas, sobriety influencers, and listening to heavy metal have in common? Enter the next era of wellness, where heavy metal is the music of the intellectual and death is the hot discussion at the dinner table. Coming to terms with our own mortality, finding peace in chaos and cleansing our bodies have become coping mechanisms for overwhelming anxieties in an age of political, environmental, and economic uncertainty. While these methods may appear darker or counter-culture, they’re closer to the likes of Goop, hot yoga and Headspace than you might think. Death, sobriety, and heavy metal are no longer fringe. They’re undergoing a cultural reframing, going mass and becoming positive.
Related Media
Additional Supporting Materials
Other Resources / Information
https://vimeo.com/466694990 (password: rebellion) - Not related to this topic but for reference of moderator Cece
Takeaways
- The what. The rising popularity of Death, Sobriety, and Heavy Metal in culture reveal how they’re all elements of the new wellness.
- The why. As COVID deepens the global mental health crisis, Death, Sobriety, and Heavy Metal can create a new way forward.
- The how. We’ll address key implications for businesses that will be affected by this cultural shift, and discuss how disruptors can accelerate change.
Speakers
- Lindsay Bishop, Anthropologist, University College London
- Michael Hebb, Partner, Round Glass
- Ben Branson, Founder, Seedlip, Birch &Æcorns
- Cecelia Girr, Senior Strategist, Backslash (Part of TBWA)
Organizer
Dana Fors, Business Director, TBWA\Backslash
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