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SXSW 2021

The Future of Retail

2020 has accelerated us into an even more virtual world than ever before. With health & safety at the top of consumers’ minds, retail & e-commerce are starting to shift into hybrid models of physical & digital experiences to create new interactive opportunities to shop from home through live stream technology. China has seen massive success in live streaming e-commerce in the last year. If history tells us anything, the US will soon catch on to what’s trending in China. As we consider the categories that are most affected by this digital shift, this panel will bring together leaders from the fashion & beauty industries to discuss the future of retail & e-commerce and how live stream technology can offer a way to bring the sensory experience of in-person shopping to their customer’s homes.

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Anna Wilhelmsen, Pr Manager, Beautycounter

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