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SXSW 2021

Journey to a Better Brain

People are always seeking to be better whether it’s stronger, faster, or smarter. The recent explosion in our understanding of the brain is empowering us to take control of our own brain health, and is accompanied by a wave of products powered by neuroscience, from brain boosting nootropic pills to devices that stimulate the brain’s inherent electrical signals directly. New invasive technologies like Elon Musk’s Neuralink show great promise, but brain surgery is a formidable barrier to scaling. Non-invasive alternatives like EEG and tES could be part of Fitbit for the brain to come, but come with their own practical and ethical issues. This conversation highlights emerging tools coming out of both academia and industry, and exciting experiments happening around the world.

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  1. Gain an overview of the tools to enhance the brain emerging from neuroscience and neuro-tech.
  2. Understand people who could potentially be impacted by these tools, and how it could change their day to day lives.
  3. Learn about the challenges the neuro-tech and neuroscience fields are embracing with new research.


  • Iain McIntyre, CEO, humm
  • Vivienne Ming, Founder & Executive Chair, Socos Labs


Carla Borsoi, VP Marketing & Customer Experience, Humm

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