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SXSW 2021

Reimagining Entertainment Through Mobile Gaming

Mobile gaming is the next frontier of entertainment, with the power to drop players into their favorite universes to interact with beloved characters and storylines, and take their fandom to the next level. Because of mobile games, players have the ability to weave their own narratives within well-known arcs, all while forging connections with other enthusiasts across the world. Join leading mobile games company Scopely, along with other gaming industry leaders to dive into how these companies are leveraging iconic IP and reimagining it across different game genres to create these successful titles. Panelists will provide examples of home-runs and flops when it comes to strategy, and how they have innovated within this multi-billion dollar market.

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  1. What makes and how to identify the perfect IP, audience, and genre for a successful title.
  2. How beloved brands like WWE, Star Trek and Scrabble have benefited from the unlocked potential of mobile games.
  3. Why mobile games are a dominant force in entertainment, now more than ever before, with the industry on track to generate more than $77B this year.


  • Mike DeLaet, SVP of Strategic Partnerships, Scopely
  • Veronica Hart, EVP, Global Franchise Planning & Operations, Consumer Products, ViacomCBS
  • Rich Cleveland, VP of Digital Gaming, Hasbro


Sara Pottle, Junior Account Executive, Sunshine Sachs

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