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Digital Music Experience: Lean Back or Forward

The string of new Internet “radio” services appearing over the past few months is no accident. Companies are recognizing that people shouldn’t have to work to enjoy their music. On-demand music services and new entrants are trying to recreate radio -- a medium that reaches 93% of Americans each week -- and build a bridge between your music library and your radio consumption. These companies are doing a great job of improving the CD player but thus far they have failed to capture what is most special about radio: the connections it builds between people. So how do people want to consume and discover new music and audio content in the digital age? TuneIn CEO John Donham will provide deep insight into the factors that drive listener choice: variety, ease of access, "personality" and more.

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Deanna Decker, Account Manager , Allison+Partners


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