SXSW 2020

Branding Lessons From my 3M Follower Sexy Girl IG

Description:

This presentation will cover what my 3 million follower “sexy girl” Instagram can teach you about growing your social media. While my social media presents involves “sexy” photos of myself, I've worked hard at producing, branding, and monetizing my accounts using tactics that work for any social media campaign. I'll cover what I’ve learned about how to make images that get liked, how captions and images should interact for optimal engagement, how to use IG’s native capabilities to generate and track follower growth, how to work with the algorithm, how to monetize, how to know who your followers are, and how to inspire them to buy. This will also be relevant to Twitter and FB. Sexy girls have big accounts not just cuz they're sexy, but cuz they're smart - come discover our secrets!


Additional Supporting Materials

Other Resources / Information


Takeaways

  1. Growing your social media is about strategy. You can’t just start and expect everyone to follow you: you must increase engagement. I’ll show you how.
  2. You must work with the algorithm to beat it. I'll share my experience with and knowledge of the algorithm so you can do just that.
  3. There are many ways to monetize a social media account, and you will leave with a large list of many of the most tried and tested ways.

Speakers

  • Ona Artist, Instagram Model, Self

Organizer

Ona Artist, Instagram Model, Selfemployed


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate


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