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SXSW 2020

Making Branded Entertainment Worth Sharing

Branded content studios have popped up by the dozens over the past several years, but what goes into making ad creative that people actually care about and can’t keep to themselves? Greg T. Gordon, VP and Creative Director of WarnerMedia’s Ignite Studios, will provide attendees with a roadmap to how we got to where we are today, and what it takes to stand out in a rapidly changing environment.

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  1. How to make ad creative breakthrough in today's noisy environment.
  2. Examples of creativity done well.
  3. What the the branded content studios of the future will look like.


  • Greg Gordon, WarnerMedia


Gerasimos Manolatos, Director, Business Communications, WarnerMedia

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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