Why TV Advertising Will Never be the Same Again

Description:

While Game of Thrones may have been the biggest thing going on the TV airwaves over the past decade, some bigger things were afoot behind the screen: the advent of data-driven television advertising. But what does all of the newfangled advertising technobabble – addressable, attribution, and everything in between – mean for how consumers, advertisers, and the more than $70 billion invested into television advertising every year? This session brings together leading media and marketing executives to decipher these latest innovations and what lies ahead for (still) the most powerful medium in the world.