SXSW 2020

Future of Retail: Reimagining The Store Experience

Description:

Retail is changing. To be fair, the industry is always in flux, but this time it really is different. In this presentation, PSFK will demystify the ways in which store experience is evolving—including e-tailers moving into brick-and-mortar, pop-ups that sell entire lifestyles, and even package delivery right to car trunks—based on our 2019 Future of Retail Report. Cut through the noise and discover the ideas that are transforming the way retail works.

Additional Supporting Materials

https://www.slideshare.net/PSFK?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview

Other Resources / Information

https://soundcloud.com/officialsxsw/the-future-of-the-shopping-center-sxsw-2018

Takeaways

  1. Most consumers want to visit a store as part of the path to purchase—even if the final choice doesn't happen in-store.
  2. In-store customers are motivated by convenience, but they're more likely to remember a hands-on or experiential moment.
  3. Technology is best deployed when it's used to enhance the human aspects of the store experience: convenience, personalization, community.

Speakers

  • Scott Lachut, PSFK

Organizer

Jake Smith, Editor, PSFK

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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