SXSW 2020
#FWIW: The Digital Race for The White House
Description:
The race for the White House and the Democratic battle to take on Trump is well underway. Campaigns are spending millions of dollars organizing, fundraising, and advertising to reach voters online. So who is winning the online battle for the White House? This panel will take a behind the scenes and in-depth look at the innovative online techniques campaigns are using to reach voters online. What digital platforms are campaigns using to reach voters? How much are they investing in advertising on sites like Facebook, Youtube, and Google? Will Democrats be able to keep up or make up for lost time when Trump is already spending tens of millions of dollars running a general election campaign online? Which campaigns are programs and who's best prepared to take on Trump's digital machine?
Other Resources / Information
Takeaways
- Learn how the 2020 presidential campaigns are (or aren’t) using smart digital strategies to reach supporters.
- Hear how the internet and new digital platforms have fundamentally changed the way campaigns are run and voters are reached.
- See which Democratic presidential campaigns are spending heavily online, and how that compares to the Trump campaign.
Speakers
- Shaniqua McClendon, Crooked Media
- Tara McGowan, ACRONYM
- Eric Wilson, Learn, Test, Optimize
- Tatenda Musapatike, ACRONYM
Organizer
Kyle Tharp, Communications Director, ACRONYM
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