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SXSW 2020

Who Is In Control of Your Personal Data?

We trade our personal data for rewards in the digital world – free search, discounts on goods and services, and timely information. Are we getting a fair deal? This panel explores a very different future – one where individuals own their data and can control how it is used. How can we restore trust and fairness the marketplace for personal data?

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  1. Socioeconomic factors guide what date we share; yet all consumers expect companies to do what's right and guide data privacy and protection standards
  2. Consumers must know, understand and manage their data; that requires collaboration between public & private sections; state & national regulators
  3. New data privacy & protection laws create stronger consumer safeguards; the unintended consequences to businesses are unknown & may impact innovation



Jennifer Jackson Luth, Director, Corporate Relations, Allstate

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Level: Beginner
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