SXSW Interactive 2013

Brainstorming Technology First


This talk will show you how to brainstorm new ideas, products, campaigns, and services using a technology-first approach.

In the past, you might have brainstormed using a blank canvas approach. While this can lead to good ideas, they're often not technically feasible or their scope is beyond your budget and timeline. With a technology-first approach, you start with simple tech building blocks like a tweet or an API call, embrace their constraints, and then think creatively and divergently around those parameters. The resulting ideas are interesting and fresh, but also feasible and can be prototyped quickly. In this session, you'll learn everything you need to know to brainstorm with a technology-first approach. You'll get an overview of the process and sample exercises you can use with your own team. You'll see real-world products and services that have been developed with this methodology, and you'll learn how to incorporate this into your own creative development.

Related Media


  1. How can I inspire myself and my team to develop creative ideas that are technically feasible?
  2. What are some techniques to help wrench me out of a creative rut?
  3. How do I get my team focused on making and building instead of talking?
  4. How do I get non-technical members of my team to embrace technology?
  5. How do I get my technology team to stop saying “No” to every idea we have?


  • Will Turnage, VP, Technology & Invention, R/GA


Will Turnage, VP, Technology & Invention, R/GA

Meta Information:

  • Tags: innovation
  • Event: Interactive
  • Format: Solo
  • Track: Art and Inspiration
  • Track 2
  • Level: Beginning

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