Future of Brands: When Capitalism Must be Activism

Description:

Traditional advertising is dead. Brand DNA is alive. We are in a Wild West that is affecting the marketing and advertising strategy, M&A process, product development and supply chains at the biggest companies in the world. We live in a time when knowing who made this, why they made it and what they stand for is more important to us than ever. Brands must commit to their purpose and truly know themselves to succeed in the future marketplace. The consumers have demanded that Capitalism is Activism, and that it is here to stay. This isn’t CSR, it isn’t doing good, this is the future of business. In this session we will hear from some of the most successful multinationals on how they made this part of their ethos and weren’t afraid to change the direction of the cruise liner from inside out.