SXSW 2020

Corporates Living in the New Realities


Corporates intrigued by the lure of immersive experiences are increasingly investing in virtual and augmented reality technologies to engage, entertain, inform and educate employees, clients, and customers. By some estimates, the XR market is marching towards $60 billion in revenue in the next three years, but what does it look like right now? What are corporates across different industries doing, what are they thinking, and what experiences are they making in VR and AR? Even though these two hyped immersive technologies sound a lot alike, they are used by businesses in very different ways. Hear three tales of living in the new realities of these emerging technologies from innovation leaders on the front lines of the future of XR.

Additional Supporting Materials


  1. What companies across industries are planning with XR, strategies they are employing, and lessons they are learning as we move towards best practices
  2. Use cases and applications for virtual and augmented reality, and how these emerging technologies differ
  3. The future outlook for XR across industries, including considerations around workflow, production, metrics and impact


  • Adaora Udoji, Director of Corporate Innovation and Venture Programs, RLab
  • Rori Duboff, Managing Director, Head of Content Innovation & XR Strategy, Accenture Interactive
  • Ross Neumann, Head of Partnershis, Lowe's Innovation Labs
  • TBC Executive, Senior Vice President Virtual Reality, Major Studio


Adaora Udoji, Director of Corporate Innovation and Venture Programs, Rlab: NYU Tandon School of Engineering

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: XR
  • Track 2
  • Level: Beginner

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