SXSW 2020
Together: Master+Pub Under 1 Roof & Artist Impact
Description:
In the past, the longstanding advice for artists was to keep your publishing and master rights in different companies to mitigate risk. Now increasingly we are seeing labels buying publishing rights and publishers administering masters and artists retaining either or both - why is this happening? In a world of transparency and digital uses such as synch that need both rights, the fragmentation of rights is problematic and the traditional practice of keeping them separate is going by the wayside. Join a panel of experts to understand how artists can get the most out of their intellectual property, choose the best partners, and learn how labels and publishers are evolving their thinking.
Other Resources / Information
Takeaways
- Helping artists better understand how to manage their own music rights
- Giving industry professionals new insights into the importance of rights in digital economy
- Licensees and licensors gaining understand of market trends around synch and other emerging immersive uses for music
Speakers
- Vickie Nauman, Founder, CrossBorderWorks
- Gigi Johnson, Executive Director, Center for Music Innovation at UCLA Alpert, UCLA
- Bob Bruderman, EVP Partnerships, Kobalt
- Andrew Kautz, COO, Big Machine
Organizer
Vickie Nauman, Founder, CrossBorderWorks
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