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SXSW 2020

High-Key on The Future of Typography

Since its origins thousands of years ago, typography has been at the intersection of expression and technological advances. In the digital revolution, typography continues to prove its connection to new innovations, serving as a representation of culture.

This presentation will explore how typography is evolving through generative type, the emergence of AI, motion and more, with brands looking to harness new design ideas to break through the noise in an increasingly content-overloaded world.

In a world that has the attention span of a goldfish, technology and typography are creating new forms of expression and disruptive design. So how can brands effectively harness new design skills and technologies of the future, today?

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Additional Supporting Materials


  1. How advances in typography can help us find unique ways for brands to express themselves
  2. How typography can help brands cut through the noise and elevate their messages
  3. How to leverage creative technology in typography to create more dynamic creative



Asheden Hill, Account Manager, TBWAChiatDay

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Level: Intermediate
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