The Experience Paradox: Personalization and Ethics

Description:

Love it or hate it, gathering data for personalization creates better results and also helps the user. Here within lies a paradox: are we willing to pay for better experiences with our privacy? While we unconsciously know that some of the user experiences offered have persuasion patterns in them, we still go forward in buying products and services.
Companies are faced with massive ethical issues, do they embrace this thirst for its users' privacy by turning it’s data in weaponized experiences or do they take the high road and potentially lose out on the competition.
In this talk, a UX Designer and a Data Conversion Specialist will agree and disagree on “the good and the bad” of personalized experiences and discuss what by having ethical boundaries can actually do to make them better.