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SXSW 2020

Where We’re Going We Don’t Need Roads

Lidars, radars, cameras, algorithms and millions of lines of code - welcome to the mobility era.

But as cars continue to get smarter and start to make real time decisions, the question needs to be asked of who is in charge and who is responsible.

The drivers? The car companies? The coders? The algorithms? The legal teams?

This panel will pop the hood of the increasingly complex mobility universe, and look at how tech is evolving our driving experience.

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Additional Supporting Materials


  1. The evolution of the automotive industry.
  2. How AI will impact our lives.
  3. Why brands need to evolve with new tech or be left behind.


  • Robert Berwick, Professor of Computer Science and Engineering and Computational Linguistics, MIT
  • Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan
  • Dan Ariely, Professor of Psychology and Behavioral Economist, Kayma Labs


Asheden Hill, Account Manager, TBWAChiatDay

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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