SXSW 2020
Love The One You’re With: Client-Agency Success
Description:
Agencies spend a lot of time fostering culture internally. But what about externally? After all, this is the space where relationships with clients play out. This panel discussion will focus on how to cultivate an external culture that enables strong partnerships—from both the agency and client-side perspective.
On one side, Partner and CXO at Experiences For Mankind, a San Diego creative agency. The other VP/Head of Marketing at Cobalt Robotics. Together, they will share their unique insights on what agencies need to do to build and sustain lasting relationships, how client-side stakeholders can empower and get the best from their vendors, why clients should invest in the success of their agencies, and ways both sides can work together to achieve success.
Other Resources / Information
Takeaways
- What is external culture? Why is it important? How can agencies develop their external culture to create healthy relationships with their clients?
- How can clients arm agencies to be their most effective advocates? Where can agencies instill clients with trust in their processes and outcome?
- Are you being the partner you’d want to work with? What steps can agencies and clients take to more self-aware of their daily supporting actions?
Speakers
- Morgan Graham, CXO, EFM Agency
- Kriselle Laran, VP, Head of Marketing, COBALT ROBOTICS
Organizer
Trixie Camarse, Marketing Coordinator, Cobalt Robotics
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