SXSW 2020

The Rise of the Internal Innovation Capability


User needs and expectations are changing. In an increasingly disruptive environment organizations need to think about long-term success as the ability to leverage current capabilities and as the ability to innovate and provide new offerings. To allow for the freedom and flexibility to innovate and create an entrepreneurial mindset, established organizations are developing internal incubators. While this sounds exciting few organizations are able to implement one successfully. It takes more than a team with an endless innovation budget. A successful innovation incubator requires an ability to be comfortable with the uncomfortable, to learn quickly, to make rapid decisions and to say no. It requires buy-in from the top and freedom to be autonomous, removing itself from corporate process.

Other Resources / Information


  1. Appearing as if you have an internal start-up / innovation capabilities is much different than having one that is productive and successful
  2. Leadership buy-in and active support is a key differentiator for successful internal incubators and growing an innovative mindset within corporations
  3. Creating a culture that tests through rapid prototypes and doesn’t require perfection can lead to innovation, differentiating you in the marketplace



Tahira Adatia, Senior Manager, Deloitte Digital Consulting

Meta Information:

  • Event: SXSW
  • Format: Focus15
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Intermediate

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