SXSW 2020

Behavioral Design Meets Everyday Public Space


What happens when you bring human-centered design and behavioral economics to the design of everyday public space? Doblin, Park People, and Sidewalk Labs recently collaborated on a research project where we addressed a sticky question: what factors in public space contribute to a sense of belonging and ownership? We took an ethnographic approach, using behavioral design and qualitative research to engage people in ways that allowed them to share their day-to-day experiences, actions, and aspirations, and helped us understand the impact of public realm on a sense of belonging. Come learn how to use research as a badass design tool!

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  1. Building a sense of belonging: you'll be introduced to the six 'building blocks' of public space that promote a sense of belonging and ownership
  2. Designing for what people do—not what they say they do: you'll learn about tools that help designers make decisions through the lens of their users
  3. Using compelling narratives: you'll hear about how story-telling engages a diverse set of participant voices and supports collaboration across teams



Elle Ziegler, Insights And Design Strategist, Doblin Canada

Meta Information:

  • Event: SXSW
  • Format: Focus15
  • Track: Design
  • Track 2
  • Level: Intermediate

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