SXSW 2020
Behavioral Design Meets Everyday Public Space
Description:
What happens when you bring human-centered design and behavioral economics to the design of everyday public space? Doblin, Park People, and Sidewalk Labs recently collaborated on a research project where we addressed a sticky question: what factors in public space contribute to a sense of belonging and ownership? We took an ethnographic approach, using behavioral design and qualitative research to engage people in ways that allowed them to share their day-to-day experiences, actions, and aspirations, and helped us understand the impact of public realm on a sense of belonging. Come learn how to use research as a badass design tool!
Additional Supporting Materials
Other Resources / Information
Takeaways
- Building a sense of belonging: you'll be introduced to the six 'building blocks' of public space that promote a sense of belonging and ownership
- Designing for what people do—not what they say they do: you'll learn about tools that help designers make decisions through the lens of their users
- Using compelling narratives: you'll hear about how story-telling engages a diverse set of participant voices and supports collaboration across teams
Speakers
- Elle Ziegler, Insights and Design Strategist, Doblin Canada
Organizer
Elle Ziegler, Insights And Design Strategist, Doblin Canada
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments