Behavioral Design Meets Everyday Public Space
What happens when you bring human-centered design and behavioral economics to the design of everyday public space? Doblin, Park People, and Sidewalk Labs recently collaborated on a research project where we addressed a sticky question: what factors in public space contribute to a sense of belonging and ownership? We took an ethnographic approach, using behavioral design and qualitative research to engage people in ways that allowed them to share their day-to-day experiences, actions, and aspirations, and helped us understand the impact of public realm on a sense of belonging. Come learn how to use research as a badass design tool!
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Other Resources / Information
- Building a sense of belonging: you'll be introduced to the six 'building blocks' of public space that promote a sense of belonging and ownership
- Designing for what people do—not what they say they do: you'll learn about tools that help designers make decisions through the lens of their users
- Using compelling narratives: you'll hear about how story-telling engages a diverse set of participant voices and supports collaboration across teams
- Elle Ziegler, Insights and Design Strategist, Doblin Canada
Elle Ziegler, Insights And Design Strategist, Doblin Canada
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