☰ Sidebar
Voting period for this idea type has passed

SXSW 2020

Seriously: Using Satire to Tackle Social Justice

Wielded properly, satire is one of the most powerful weapons we can use to tackle issues of social justice. From Jonathan Swift’s "A Modest Proposal" to Stephen Colbert’s Super PAC, satire can spread through culture and ignite conversation. But it requires a deft hand. This presentation will cover the fine line between effective satire and egregious fail. We’ll pull out some key principles for playing with satire. And we’ll share an honest look at the learnings — and the landmines! — we encountered while building a satirical game about the absurdity of the American jail system.

Share this idea

Related Media

Additional Supporting Materials

Takeaways

  1. Satire is like a sharp knife — powerful, but dangerous unless used skillfully.
  2. Following a few key principles can make your satire more likely to hit its mark.
  3. In any project, you learn more from your stumbles than you do from your successes. Do your learning before you launch.

Speakers

Organizer

Kevin Grealey, Brand Journalist, McKinney

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Beginner
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.