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SXSW 2020

Seriously: Using Satire to Tackle Social Justice

Wielded properly, satire is one of the most powerful weapons we can use to tackle issues of social justice. From Jonathan Swift’s "A Modest Proposal" to Stephen Colbert’s Super PAC, satire can spread through culture and ignite conversation. But it requires a deft hand. This presentation will cover the fine line between effective satire and egregious fail. We’ll pull out some key principles for playing with satire. And we’ll share an honest look at the learnings — and the landmines! — we encountered while building a satirical game about the absurdity of the American jail system.

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  1. Satire is like a sharp knife — powerful, but dangerous unless used skillfully.
  2. Following a few key principles can make your satire more likely to hit its mark.
  3. In any project, you learn more from your stumbles than you do from your successes. Do your learning before you launch.



Kevin Grealey, Brand Journalist, McKinney

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Beginner
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