SXSW 2020
Seriously: Using Satire to Tackle Social Justice
Description:
Wielded properly, satire is one of the most powerful weapons we can use to tackle issues of social justice. From Jonathan Swift’s "A Modest Proposal" to Stephen Colbert’s Super PAC, satire can spread through culture and ignite conversation. But it requires a deft hand. This presentation will cover the fine line between effective satire and egregious fail. We’ll pull out some key principles for playing with satire. And we’ll share an honest look at the learnings — and the landmines! — we encountered while building a satirical game about the absurdity of the American jail system.
Related Media
Other Resources / Information
https://www.pbs.org/video/make-it-or-break-it-mkokyt/ (Mickey Belaineh begins at 17:33)
Takeaways
- Satire is like a sharp knife — powerful, but dangerous unless used skillfully.
- Following a few key principles can make your satire more likely to hit its mark.
- In any project, you learn more from your stumbles than you do from your successes. Do your learning before you launch.
Speakers
- Jenny Nicholson, GCD/Copywriter, McKinney
- Kindred Motes, Digital Strategy Director, Vera Institute of Justice
- Mikelina (Mickey) Belaineh, Program Associate, Vera Institute of Justice
Organizer
Kevin Grealey, Brand Journalist, McKinney
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