SXSW 2020

Defending Our Humanity: The War On Big Tech


Cambridge Analytica whistleblower Christopher Wylie knows a thing or two about data protection and regulation. He was the lead witness in the case that saw Facebook fined a record $5 billion. Today, however, he leads AI research at fast fashion brand H&M. His view is that in a world overrun by disinformation, increasingly segregated by algorithms and steadily dulled through tech disruption, the very essence of our humanity is at risk. Front and center in that conversation is culture. Join us for a one-on-one interview with Wylie where we’ll dive into why he believes it’s naive to rely on government or big tech to do the right thing, how we can defend culture from being attacked by hostile countries and extremists, and that if we don’t, what is the point of life?

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  1. What fake news impacting businesses within the cultural sector looks like on a global scale
  2. How data targeting and the rise of algorithms has negative ramifications on diversity, helping to spur extremism
  3. Why the role of AI ethics should be front and center for all businesses and not just those within the technology sector


  • Rachel Arthur, Co-founder & Chief Innovation Officer , Current Global
  • Christopher Wylie, Research Director, H&M


Josephine Colter, Marketing & PR Manager, The Current Global

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Government & Politics
  • Track 2
  • Level: Advanced

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