SXSW 2020
Power of Design Leadership to Transform Business
Description:
Design thinking has emerged as a key business advantage well beyond the classical role of design – and a new leadership platform for organizations is emerging out of this movement. How can design and designers lead organizations into the next era? Thought leaders from traditional organizations will chart a course for organizational change through design leadership, based on their own experience on the front lines of transformation, and drawing on lessons from a ground-breaking new study and thought leadership consortium. We’ll open up future roles of design and designers, the design competencies that non-designers will need, how organizations focus design on internal objectives in order to gain the most value, and how to present and gain support for this new model in your organization.
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Additional Supporting Materials
Takeaways
- What future roles of design will emerge in corporations that do not exist today and why?
- To rise to those roles with optimal strength, which skills and competencies will designers assuming these future roles need to have?
- How do corporations prepare for these new roles and optimally leverage design for competitive advantage?
Speakers
- Shel Kimen, Design Thinking, Learning and Community Director, Ford Motor Company
- Denis Weil, Dean, Illinois Institute of Technology, Institute of Design
- Nathan Weyer, Chief Operating Officer, Philips Design
- Brandon Schauer, Head of Enterprise Design; interim head of Small Business Design, Capitol One
Organizer
Kevin O'malley, President, TechTalk/Studio
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