How Not to Fake Woke: Making Actual Social Impact

Description:

Today, there is a cultural expectation that brands do more than sell goods and services, but that they do good. As consumer trust and creative effectiveness continue to wane, brands are increasingly relying upon external validators to appear “woke.” But woe to those who “fake woke”, according to Cannes Lion 2019. However well-intended, attempts at social good creative don’t always land with consumers. This panel brings together experts in social impact design, social justice strategists, leaders in experiential and immersive design, and influencer engagement to help marketers and creative strategists achieve real impact, be better civic engagement partners, and drive your bottom line.