SXSW 2020

Dope Retail: The Luxury Opportunity for Cannabis


The global legal cannabis trade is expected to hit $77bn in value by 2022. Consumers have become increasingly educated on the physical and mental benefits of the plant off the back of the growing wellness trend, and a series of new products and retail models have entered the market to respond to such demand. One of them is Beboe - a luxury cannabis brand started by a tattoo artist and a fashion executive. It trades in high-end cannabis vaporizing pens and edible pastilles, and recently launched a play in beauty with CBD sheet masks and serums. In 2019 it also partnered with luxury department store Barneys New York on a lifestyle and wellness concept shop in Beverly Hills. Join us to hear from them about the exploding retail opportunity in this space.

Additional Supporting Materials

Other Resources / Information


  1. Why destigmatizing legal cannabis will happen through heightened experience and education
  2. What’s in it for retailers like Barneys New York and why it teamed up with Beboe
  3. What the future of cannabis and CBD products look like and what we’ll all be turning to next


  • Clement Kwan, Co-founder , Beboe
  • Scott Campbell, Co-founder , Beboe
  • Matthew Mazzucca, Creative Director, Barneys
  • Liz Bacelar, Co-founder & chief executive officer , Current Global


Josephine Colter, Marketing & PR Manager, The Current Global

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Cannabusiness
  • Track 2
  • Level: Advanced

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