SXSW 2020

Is Experience Really Everything?

Description:

Experience is the buzzword of the moment. Experiences are supposed to strengthen customer loyalty and grow your market share exponentially. But in an age of VR and AR, do we need a physical space to experience something? Or are experiences more vivid when they exist in the mind? Are experiences really the only way for consumers to truly connect with a brand? Or are they simply one trendy way to solve the complex problem of needing to get through to your customer? In a world where our reality is increasingly being constructed, what role does a brand have within its creation? What makes an experience real? Or does this even matter to brands and their audience alike? This session will debate whether experience is everything, when it adds unequivocal value, what it even is and why the industry


Other Resources / Information


Takeaways

  1. What constitutes a valuable customer experience?
  2. When is an experience unnecessary and fake?
  3. Which kinds of experience are addictive and unforgettable?

Speakers


Organizer

Clara Traynor, Copywriter, Rothco | Accenture Interactive


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.