SXSW 2020
25 Ways Social Listening Adds Brand and Biz Value
Description:
Social listening—the practice of finding and analyzing online conversations—is key to modern marketing and business strategy. Searching the millions of conversations and content posted publicly online (Twitter, YouTube, forums, blogs, Reddit, etc.) provides organizations with the world’s largest searchable archive of human thoughts and behaviors. While providing significant value for marketers, insights from social listening can also be applied throughout the business to support product development, risk management, business development, and more.
Liz and Wendy have worked with more than 100 clients to use social listening in ways you may have never imagined. Join them for a lightning round of 25 specific examples of social listening providing business value, far beyond marketing.
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Takeaways
- What social listening is, how it works, and where to find more information about products and services available in the marketplace.
- Specific, multi-industry examples of how social listening is used as digital consumer intelligence, supporting multiple areas of the business.
- Prompts to consider how social listening could be used in the attendee’s organization, whether for-profit or non-profit, large or small.
Speakers
- Liz Gross, Chief Executive Officer, Campus Sonar
- Wendy Goldman Scherer, Managing Partner, The Social Studies Group
Organizer
Liz Gross, Chief Executive Officer, Campus Sonar
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