SXSW 2020

You’re Just a Number, and You F**king Love It

Description:

There’s a deep human truth when it comes to data, and brands like Zillow and TrueCar know exactly how to milk it. Fact is, people are obsessed with finding out where they land on the curve. Who doesn’t want to know the value of their home or car at this very moment in time? Personalized data puts things in perspective and helps people see their place in the world. When brands do it right, this type of quantification doesn’t just drive sales, it jumpstarts an addictive, sometimes irrational behavior in consumers. Join us as we discuss the roots behind this phenomenon and how brands can tap into numbers to boost engagement and build loyalty.


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Takeaways

  1. There’s a deep human truth when it comes to data: people are obsessed with finding out where they are on the curve.
  2. See how brands are using quantification to drive sales and fuel irrational behavior.
  3. Take advantage of data to improve customer engagement, build loyalty and grow market share.

Speakers

  • Jack Lynch, Chief Intelligence Officer, T3
  • Caitlin Hudson, Lead Data Scientist, OnlineMedEd

Organizer

Ruth Ajayi, Associate Marketing Director, T3


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Beginner


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