SXSW 2020
Can XR Save Journalism?
Description:
Immersive projects can support local news, build trust, and wait for it --- make money.
From putting the 1969 moon lander on your desk to walking the LA River, XR has quickly moved beyond the Snapchat hotdog to become a tangible new way to tell stories. This panel will explore what XR technology can -- and can’t -- do for news. We will also look at how companies are approaching news aggregation and sponsorship for immersive projects and discuss how 5G technology will grow this space for news.
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Takeaways
- How to activate an engaged news audience and explore the promise of 5G
- How to think creatively about revenue and innovation sales in the news space
- How to leverage collaboration opportunities in XR
Speakers
- Laura Hertzfeld, Director, Yahoo News XR Partner Program, Verizon Media Group
- Jake Sally, Head of Immersive Development, RYOT
- Mia Tramz, Editorial Director, Enterprise and Immersive Experiences, TIME
Organizer
Laura Hertzfeld, Dir, Yahoo News XR Partner Program, Verizon Media Group
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