SXSW 2020

Learn, Unlearn, Relearn: The Future of Marketing

Description:

As Technology and Entertainment continue to converge, storytelling is no longer constrained by the mediums of the past. Innovations like 5G, augmented reality, virtual reality and connected data capabilities are forever changing the way consumers engage with content. Hear from Facebook’s Jennifer Howard, Group Director of Entertainment & Technology and HBO’s Dana Flax, Vice President of Digital Marketing and Content as they discuss the dramatic shifts in the tech and media landscape, and the opportunities this presents to marketers who are willing to learn, unlearn, and relearn the rules of the game to engage with the always-on hyper-connected consumer.

Other Resources / Information

Other content from Jennifer: https://www.facebook.com/business/m/verticals/entertainment-media/how-vogue-used-instagram-stories-to-sell-outits-september-issue; https://www.facebook.com/FacebookBusinessNow/videos/540257213165143/; https://www.adweek.com/co

Takeaways

  1. A vision for what the year 2025 could look like, and how that impacts the way we think about marketing
  2. 5 core marketing “truths” that we need to unlearn and rethink - from storytelling in a curated world to how we leverage machine learning
  3. Inspiring examples of how HBO has reimagined what’s possible as they launch shows that capture the cultural zeitgeist

Speakers

  • Jennifer Howard, Group Director - Entertainment, Technology and Connectivity, Facebook
  • Dana Flax, Vice President of Digital Marketing & Content, HBO

Organizer

Betsey Borunda, Vertical Marketing Lead, Facebook

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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