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SXSW 2020

Gen Z: Digital Experience Is The Human Experience

For Gen Z, the most Internet-dependent generation in history, the physical and digital worlds have begun to blend in a way few ever envisioned. This presents opportunities and challenges for today’s brands, but to reach Gen Z you must first understand their needs.

Generation Z is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them, and build their digital brand. Jason Dorsey from The Center for Generational Kinetics and Mary Ellen Dugan from WP Engine will reveal the results of an exciting international study exploring key aspects of Gen Z’s relationship with digital.

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  1. Attendees will learn insights into how Gen Z differs from previous generations in the way they use the internet.
  2. Attendees will learn gain a better understanding of how to market to Gen Z, the generation with the largest buying power.
  3. Attendees will get a chance to see how insights about Gen Z link together from how they purchase online to how they see themselves.



Alex Murray, PR, WP Engine

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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